Reimagining Virtual Events with AI and Immersive Tech: Inside Vosmos Game-Changing Approach
- How did Vosmos leverage its AI tools like VIRSA and Smart Matchmaking to enhance attendee engagement during high-impact virtual events?
Vosmos utilized VIRSA, its AI-powered support assistant, and Smart Matchmaking algorithms to personalize and streamline engagement throughout large-scale events. At the Salesforce AI Virtual Summit 2024, VIRSA provided dynamic support—answering queries, suggesting sessions based on attendee profiles, and offering summaries post-session. Meanwhile, Smart Matchmaking actively connected users with shared professional interests, improving interaction during breakout sessions. These tools enabled a seamless, hyper-personalized user journey that boosted participation rates and content retention.
- What role did customized virtual environments play in aligning the events with the client’s brand identity and strategic goals?
Customized virtual environments helped Vosmos bring brand storytelling to life while delivering on strategic objectives. For instance, at Titan’s Kaizen Mela, the virtual space reflected the brand’s values of precision and innovation, featuring design elements inspired by Titan’s identity. The layout included product showcases, collaborative booths, and knowledge-sharing corners that emphasized internal innovation. Similarly, the Salesforce Great India Growth Summit was designed around five thematic zones—from “AI for India” to “Industry Playbooks”—each crafted to resonate with the event’s focus on digital-first transformation in the Indian ecosystem.
- In what ways did the immersive technology implemented by Vosmos transform the attendee experience and drive deeper interactions?
Our immersive technology combined 3D navigation, live streaming, interactive gamification, and AI integrations to shift the attendee experience from passive viewing to active participation. At the Great India Growth Summit, users engaged with live sessions across tracks, explored interactive zones, and participated in live polls and quizzes. The platform’s design allowed attendees to explore content intuitively, while AI-driven prompts and VIRSA-assisted navigation kept users engaged and informed throughout. These elements fostered a deeper, more meaningful interaction between attendees and the event content.
- How did the real-time analytics and smart insights contribute to success metrics such as lead generation and attendee satisfaction?
Vosmos tracked every interaction—session attendance, resource downloads, Q&A participation—through a real-time analytics dashboard. This data helped event teams adapt on the fly and fine-tune content delivery. During the Salesforce Great India Growth Summit, these insights led to over 55,000+ registrations, 1,568 qualified leads, and a 4.7/5 satisfaction score. The analytics also helped pinpoint content that resonated most with the audience, guiding both in-event engagement strategies and post-event marketing efforts.
- Given the scale of the events, what strategies did Vosmos use to ensure seamless execution and high scalability across multiple flagship summits?
Vosmos employed a cloud-native, modular platform built to scale without performance dips—even with tens of thousands of concurrent users. The backend infrastructure was load-tested ahead of launch, and events like Titan Kizen Mela, Salesforce’s AI Virtual Summit and and the Elasticon New York City Tour ran without disruptions. The team incorporated region-specific optimizations, 24/7 support through VIRSA, multilingual interfaces, and multiple dry runs to ensure fail-safe execution. This made it possible to deliver consistent, high-quality experiences across diverse geographies and user types.
<p>The post Reimagining Virtual Events with AI and Immersive Tech: Inside Vosmos Game-Changing Approach first appeared on Hello Entrepreneurs.</p>
