{"id":3019,"date":"2025-02-21T18:37:06","date_gmt":"2025-02-21T13:07:06","guid":{"rendered":"https:\/\/pinkpreneurs.in\/index.php\/2025\/02\/21\/innovation-in-every-step-a-conversation-with-co-founders-of-kneetoes-on-the-future-of-footwear\/"},"modified":"2025-02-21T18:37:06","modified_gmt":"2025-02-21T13:07:06","slug":"innovation-in-every-step-a-conversation-with-co-founders-of-kneetoes-on-the-future-of-footwear","status":"publish","type":"post","link":"https:\/\/pinkpreneurs.in\/index.php\/2025\/02\/21\/innovation-in-every-step-a-conversation-with-co-founders-of-kneetoes-on-the-future-of-footwear\/","title":{"rendered":"Innovation in Every Step: A Conversation with Co-Founders of Kneetoes on the Future of Footwear"},"content":{"rendered":"
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New Delhi:<\/strong>\u00a0<\/span>Shahyan and Shujat, the dynamic duo behind Kneetoes,<\/strong>\u00a0have turned a modest shop-in-shop footwear brand into a thriving direct-to-consumer enterprise that merges style, comfort, and sustainability. Their journey, however, wasn\u2019t without its challenges\u2014a story of resilience, vision, and an unyielding passion for creating footwear that speaks to the modern consumer.<\/p>\n

From modest beginnings to setting benchmarks in innovation, the story of Kneetoes is one of transformation and vision. Here\u2019s what Shahyan and Shujat had to share about their brand, its evolution, and what lies ahead for the footwear industry.<\/p>\n

Q1: Could you both share the story behind Kneetoes? What inspired you to enter the footwear industry and create this brand?<\/strong><\/p>\n

Shahyan:<\/strong>\u00a0Kneetoes started as a friend\u2019s project in 2010. By 2018, we took over the brand entirely, bringing in our expertise from years in the retail business, where we worked as franchisees for brands like Aditya Birla and VF Corp. At the time, Kneetoes operated as a shop-in-shop model, with untapped potential. We believed in the brand\u2019s promise and decided to turn things around, focusing on exclusive outlets and a robust online presence. Our efforts paid off, and this fiscal year, we\u2019re investing significantly in our D2C channels for sustained growth.<\/p>\n

Shujat:<\/strong>\u00a0Our initial expansion plans were delayed by the pandemic, but by 2023, we resumed with renewed energy. Coming from a background in organized retail, our experience in garments naturally complemented our venture into footwear. Kneetoes is more than a business for us\u2014it\u2019s a way to innovate and provide unparalleled value to consumers.<\/p>\n

Q2: How would you describe the brand\u2019s core mission and values? What sets Kneetoes apart in the highly competitive footwear market?<\/strong><\/p>\n

A:\u00a0<\/strong>At Kneetoes, our mission is simple yet powerful: to design footwear that blends cutting-edge innovation with exceptional craftsmanship.<\/p>\n

Core Values:<\/strong><\/p>\n